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Symbolising culture

Posted by Economist Intelligence Unit on 12-Sep-2016 09:51:20

The meaning of subtle symbols like smiles and colours varies between Asian and Western cultures. Marketers would be wise to keep these distinctions in mind when launching global campaigns. 

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Topics: Creative Production, Transcreation

Lost in Transcreation

Posted by Economist Intelligence Unit on 08-Sep-2016 05:51:20

When it comes to symbols, the smile reigns supreme. Its one connotation — happiness — is undisputed the world over. Yet despite the smile’s universal appeal, research suggests that culture affects our perceptions of it in unexpected ways.

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Topics: Creative Production, Transcreation

Transcreation helps ideas travel around the world

Posted by Economist Intelligence Unit on 17-Aug-2016 08:10:38

In today’s global market more and more brands are seeking to communicate with audiences in different cultures.

So, how can any brand ensure that their campaign is delivered well in different countries first time?

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Topics: Creative Production, Transcreation

Print management - challenges and approaches 2016

Posted by Economist Intelligence Unit on 17-Aug-2016 08:10:01

Although print is still recognised as a significant spend for most companies or brands, it is a little less-known fact that the medium also has one of the highest saving potentials of any spend category.

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Topics: Creative Production

Transforming Public Services

Posted by Economist Intelligence Unit on 17-Aug-2016 08:08:45

Organisations often have complicated paper or email based workflows with information being passed around the organisation. Data and content is sometimes stored in legacy databases that are not joined up and don’t talk to each other which means information can be inconsistent.

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Topics: Publishing, Digital

Disruptive POS without the disruption

Posted by Economist Intelligence Unit on 17-Aug-2016 07:56:14

Retail channels are becoming unified, and the role of the physical store is changing. Visual communication is becoming more important, and budgets are being squeezed.

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Topics: Creative Production, Transcreation

Centralising production for effective execution

Posted by Economist Intelligence Unit on 17-Aug-2016 07:55:13

Technology has advanced to a point where global asset management, online approvals, electronic ordering, real-time cost/workflow tracking and reporting has made centralised production a viable and effective way to ensure global brand standards.

It has allowed businesses to maximise efficiencies, reduce costs, improve reporting data and open up the field of creative resources for their brands.

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Topics: Creative Production, Sourcing

Trends in Law firm Outsourcing – technology and centralisation

Posted by Economist Intelligence Unit on 17-Aug-2016 07:49:19

Investment in technology solutions and movement toward centralised services are helping firms enable cost savings and process efficiencies.

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Topics: Creative Production, Digital