Sufficiently efficient: 4 ways marketers achieve efficiency by doing more with less. 

Marketing budget spend on international Markets has halved so how are marketers increasing efficiency?

Four ways marketers achieve efficiency by doing more with less

[fa icon="calendar"] 28-Jul-2017 03:07:40 / by Marketing


With the proliferation of communication channels and shrinking budgets, how are marketers boosting efficiency and meeting changing demands?

EIU_logo_Achieving Efficiency Blog.jpg

Continuing our marketing efficiency series in partnership with the Economist Intelligence Unit we look at what tactics brand marketers use to achieve greater efficiencies while budgets decrease globally. Some of the key tactics used include centralisation, simplification, big data, technology crowdsourcing and agility.

Download our Achieving Marketing Efficiency Infographic 

EIU WLT Sufficiently efficient.jpg

This infographic is linked to our Marketing Efficiency Series 

Our Marketing Services help global brands achieve brand consistency, speed-to-market, transparency and control, process optimisation and efficiency - View Our Sector Solutions