Sufficiently efficient: 4 ways marketers achieve efficiency by doing more with less. 

Marketing budget spend on international Markets has halved so how are marketers increasing efficiency?

Four ways marketers achieve efficiency by doing more with less

[fa icon="calendar"] 28-Jul-2017 08:07:40 / by Marketing

Marketing

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With the proliferation of communication channels and shrinking budgets, how are marketers boosting efficiency and meeting changing demands?

Continuing our marketing efficiency series in partnership with the Economist Intelligence Unit we look at what tactics brand marketers use to achieve greater efficiencies while budgets decrease globally. Some of the key tactics used include centralisation, simplification, big data, technology crowdsourcing and agility.

Download our Achieving Marketing Efficiency Infographic 

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This infographic is linked to our Marketing Efficiency Series