[fa icon="calendar"] 28-Jul-2017 08:07:40 / by Marketing
With the proliferation of communication channels and shrinking budgets, how are marketers boosting efficiency and meeting changing demands?
Continuing our marketing efficiency series in partnership with the Economist Intelligence Unit we look at what tactics brand marketers use to achieve greater efficiencies while budgets decrease globally. Some of the key tactics used include centralisation, simplification, big data, technology crowdsourcing and agility.
This infographic is linked to our Marketing Efficiency Series