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Chazz Chugh

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Multi-channel marketing effectiveness for pharma marketers

Posted by Chazz Chugh on 15-Feb-2018 14:36:21

In collaboration with pharmaphorum  

Most industries are adopting multichannel marketing (MCM), but the pharma sector lags behind compared to other industries. It is often said that the pharmaceutical industry can’t match the kind of advanced multichannel marketing seen in sectors such as the retail and travel industries because of the high level of regulation and how it can limit communication.

While there is some truth in this reality, other highly regulated sectors such as telecoms, insurance, and the consumer drinks industry have still shown that it is possible to use creative approaches in MCM to produce engaging and customer-centric communications.

One other industry with multiple stakeholders is that of financial services, where marketers have applied some simple principles to build engagement – and from which pharma can definitely learn.

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Topics: Creative Production, Sourcing, Digital, healthcare marketing, lifesciences, Legislation, pharma marketing, social media, marketing services, integrated marketing, HCP, marketing and communications, brand marketing, marketing effectiveness, channel marketing

Global vs local: navigating tough challenges in pharma marketing

Posted by Chazz Chugh on 18-Dec-2017 12:58:47

In collaboration with pharmaphorum  

For this industry, this challenge is even more complex. A highly regulated environment combined with a diverse set of customers means that delivering real brand engagement across geographical regions is a tough nut to crack.

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Topics: Creative Production, Sourcing, Transcreation, Digital, Marketing Efficiency, healthcare marketing, lifesciences, Language, Legislation, global advertising, pharma marketing, Procurement

An organisation’s people are its first defence in Cyber security

Posted by Chazz Chugh on 14-Nov-2017 15:35:05

Nick Wilding, General Manager at AXELOS leads the Cyber Resilience Best Practice division which puts people at the heart of an organisation’s cyber resilience strategy and response, enabling them to effectively recognise, respond to and recover from cyber-attacks.

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Topics: Publishing, Digital, GDPR, Data transformation, Customer communications, Cyber security, Inbound communication, Training, Risk and compliance

Disruptive POS without the disruption

Posted by Chazz Chugh on 17-Aug-2016 07:56:14

Retail channels are becoming unified, and the role of the physical store is changing. Visual communication is becoming more important, and budgets are being squeezed.

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Topics: Creative Production, Sourcing, Transcreation