International Women's Day 2018 - more than just wishes. 

A look at our favourite International Women's Day 2018 campaigns so far and our top takeaways from our #pressforprogress panel series. 

  • Williams Lea Tag_ International Women's Day_hands shaped into a heart.jpg

International Women's Day 2018 - more than just wishes

[fa icon="calendar"] 08-Mar-2018 04:02:10 / by Jade Rolls

Jade Rolls

International Women’s Day is upon us with many brands, global corporations, local communities, charities and sports teams all joining the #pressforprogress movement.

The last 12 months has seen a spotlight shone on gender equality with global movements such as #MeToo #TimesUp #IStandWithCarrie and the Women’s March raising awareness of the importance of issues regarding equality. Here are some of our favourite International Women’s Day campaigns so far:

McDonald’s flips its iconic golden arches

A McDonald’s franchise in Lynwood, California has flipped its golden arches upside down to represent a “W” in honour of International Women’s Day. The fast food giant will also flip it’s logo across McDonald’s digital channels and employees will don special hats and shirts at a number of its franchises.

OLAY:  Age doesn’t define me

P&Gs skincare brand OLAY addresses the age taboo and judgment facing women in Asia through a provocative three part video with famous faces sharing their personal stories on what it means to have no fear of age and address the question - what number defines them. OLAY also teamed up with Bazaar for a social media influencer campaign inviting women to share their fearless stories to further challenge the age taboo.

Uber’s #DrivenWomen Campaign

In support of International Women’s Day Uber showcased their female drivers who everyday challenge the status quo, igniting the conversation of female empowerment. The film highlights stories of women who work for Uber, the peer-to-peer ridesharing, food delivery, and transportation network as a way to earn an income while also balancing family, work, and education.

To support this years #pressforprogress International Women’s Day campaign we hosted a series of panel discussions across our regions inviting senior leaders from Williams Lea Tag and leading brands such as Tiffany&Co, Barclays Bank, Bristol-Myers Squibb, GSK and P&G to name a few, to discuss equality in the workplace and share their experiences with our employees.

Some of the key themes that came out of the panels were: how to deal with imposter syndrome, crossing cultural boundaries, vulnerability in the workplacechallenging stereotypes and how women bring unique strengths to management.

Women represent almost half of the global workforce; they are a powerful asset and bring a diverse skill-set that adds strength, perspective and experience that is equally as important as those that men bring.  Yet in a recent survey we conducted with our panellists, we found that 61% of respondents feel at a disadvantage in their career because of their gender and 39% said that they have experienced a lower salary than male colleagues and gender discrimination in the workplace. 

Here's the survey results in the infographic below. Download our International Women's Day Infographic