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Five challenges facing marketers in the healthcare industry

Posted by Charlotte Smith on 10-Oct-2017 08:07:02

The healthcare industry is fast-paced and patients are increasingly adopting consumer like behaviour as they hunt for their own healthcare answers. The industry presents many unique challenges that push healthcare marketers to think of new ways to market services and products.

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Topics: Creative Production, Digital, Efficiency, Marketing

Commercial drone delivery re-shaping supply chain efficiency

Posted by Jade Rolls on 06-Oct-2017 04:31:09

Tech giants, major retailers and logistic companies alike have dubbed drones the future of e-commerce fulfilment. With the likes of Amazon, Google, UPS, JD.com, DHL and other retail and logistic companies around the world all testing drone delivery services and systems. 

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Topics: Efficiency, Marketing Efficiency, Supply Chain Efficiency, Retail

Five trends that have shaped shopper marketing in 2017

Posted by Charlotte Smith on 23-Aug-2017 07:43:12

Retail marketing is always evolving with new technologies and changing customer needs forcing retailers and brands to adapt quickly or face extinction. Here's what you need to know about the five trends that are changing the shape of shopper marketing and setting the pace in this new era. 

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Topics: Retail, Marketing

Four ways marketers achieve efficiency by doing more with less

Posted by Marketing on 28-Jul-2017 08:07:40

With the proliferation of communication channels and shrinking budgets, how are marketers boosting efficiency and meeting changing demands?

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Topics: Creative Production, Efficiency, Marketing

More with less: A Marketer's Mantra on Efficiency

Posted by Marketing on 02-Mar-2017 01:52:57

The term “frugal innovation” describes a significant shift occurring in the business world: the drive to deliver high-quality products and services at affordable prices.

In marketing, it often means working smarter with fewer resources, and though it was first coined in reference to products designed for low-income consumers in developing countries, the idea has taken root as a guiding principle for marketers the world over looking to improve the customer experience.

For many of them, the need to do more with less is hardly an idle concern: a survey of global marketers showed only 52% planned to increase marketing budgets last year, the lowest proportion since 2012.[1] A separate survey of US marketers showed spend on international marketing dropping from 22% of overall marketing budget to 17% from February to August of last year.[2]

Yet the number of channels marketers must address continues to grow. The need for transparency and marketing efficiency is clear. How are marketers planning to work smarter and do more with less?

Download our Achieving Marketing Efficiency Infographic 

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Topics: Creative Production, Outsourcing, Digital, Efficiency, Asset Management, Marketing

Symbolising culture

Posted by Marketing on 12-Sep-2016 09:51:20

The meaning of subtle symbols like smiles and colours varies between Asian and Western cultures. Marketers would be wise to keep these distinctions in mind when launching global campaigns. 

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Topics: Creative Production, Transcreation

Lost in Transcreation

Posted by Marketing on 08-Sep-2016 05:51:20

When it comes to symbols, the smile reigns supreme. Its one connotation — happiness — is undisputed the world over. Yet despite the smile’s universal appeal, research suggests that culture affects our perceptions of it in unexpected ways.

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Topics: Creative Production, Transcreation

Transcreation helps ideas travel around the world

Posted by Marketing on 17-Aug-2016 08:10:38

In today’s global market more and more brands are seeking to communicate with audiences in different cultures.

So, how can any brand ensure that their campaign is delivered well in different countries first time?

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Topics: Creative Production, Transcreation