Symbolising Culture

The role colour plays in cross-cultural branding

Symbolising culture

[fa icon="calendar"] 12-Sep-2016 09:51:20 / by Marketing

Marketing

The meaning of subtle symbols like smiles and colours varies between Asian and Western cultures. Marketers would be wise to keep these distinctions in mind when launching global campaigns. 

Click here to download infographic.

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This infographic is linked to our featured article Lost in Transcreation