In association with pharmaphorum
The pace of change in pharmaceutical research and development (R&D) has accelerated enormously, changing the face of how innovative new treatments come to market and shortening how long they have before a competitor arrives.
At the same time, digital technology means pharmaceutical product launches can use multi-channel marketing to produce communications which can be rapidly deployed as well as tailored to the needs of diverse target audience groups.
Whilst multi-channel marketing makes launches faster, more integrated and targeted, it also makes them much more complex.
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Topics:
Digital,
Creative Production,
Sourcing,
Legislation,
pharma marketing,
healthcare marketing,
lifesciences,
social media,
channel marketing,
marketing services,
integrated marketing,
HCP,
marketing and communications,
brand marketing,
marketing effectiveness,
edetailing,
teva,
boeringer ingleheim,
phamaceutical
