When it comes to symbols, the smile reigns supreme. Its one connotation — happiness — is undisputed the world over. Yet despite the smile’s universal appeal, research suggests that culture affects our perceptions of it in unexpected ways.
Although print is still recognised as a significant spend for most companies or brands, it is a little less-known fact that the medium also has one of the highest saving potentials of any spend category.
Technology has advanced to a point where global asset management, online approvals, electronic ordering, real-time cost/workflow tracking and reporting has made centralised production a viable and effective way to ensure global brand standards.
It has allowed businesses to maximise efficiencies, reduce costs, improve reporting data and open up the field of creative resources for their brands.