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Staying ahead - The Digital Transformation of Product Launches

Posted by Chazz Chugh on 01-Aug-2018 16:58:48

In association with pharmaphorum  

The pace of change in pharmaceutical research and development (R&D) has accelerated enormously, changing the face of how innovative new treatments come to market and shortening how long they have before a competitor arrives.

At the same time, digital technology means pharmaceutical product launches can use multi-channel marketing to produce communications which can be rapidly deployed as well as tailored to the needs of diverse target audience groups.

Whilst multi-channel marketing makes launches faster, more integrated and targeted, it also makes them much more complex.

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Topics: Digital, Creative Production, Sourcing, Legislation, pharma marketing, healthcare marketing, lifesciences, social media, channel marketing, marketing services, integrated marketing, HCP, marketing and communications, brand marketing, marketing effectiveness, edetailing, teva, boeringer ingleheim, phamaceutical

Multi-channel marketing effectiveness for pharma marketers

Posted by Chazz Chugh on 15-Feb-2018 14:36:21

In collaboration with pharmaphorum  

Most industries are adopting multichannel marketing (MCM), but the pharma sector lags behind compared to other industries. It is often said that the pharmaceutical industry can’t match the kind of advanced multichannel marketing seen in sectors such as the retail and travel industries because of the high level of regulation and how it can limit communication.

While there is some truth in this reality, other highly regulated sectors such as telecoms, insurance, and the consumer drinks industry have still shown that it is possible to use creative approaches in MCM to produce engaging and customer-centric communications.

One other industry with multiple stakeholders is that of financial services, where marketers have applied some simple principles to build engagement – and from which pharma can definitely learn.

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Topics: Digital, Creative Production, Sourcing, Legislation, pharma marketing, healthcare marketing, lifesciences, social media, channel marketing, marketing services, integrated marketing, HCP, marketing and communications, brand marketing, marketing effectiveness