In collaboration with pharmaphorum
Most industries are adopting multichannel marketing (MCM), but the pharma sector lags behind compared to other industries. It is often said that the pharmaceutical industry can’t match the kind of advanced multichannel marketing seen in sectors such as the retail and travel industries because of the high level of regulation and how it can limit communication.
While there is some truth in this reality, other highly regulated sectors such as telecoms, insurance, and the consumer drinks industry have still shown that it is possible to use creative approaches in MCM to produce engaging and customer-centric communications.
One other industry with multiple stakeholders is that of financial services, where marketers have applied some simple principles to build engagement – and from which pharma can definitely learn.
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Topics:
Creative Production,
Sourcing,
Digital,
healthcare marketing,
lifesciences,
Legislation,
pharma marketing,
social media,
marketing services,
integrated marketing,
HCP,
marketing and communications,
brand marketing,
marketing effectiveness,
channel marketing
