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Global vs local: navigating tough challenges in pharma marketing

Posted by Chazz Chugh on 18-Dec-2017 12:58:47

In collaboration with pharmaphorum  

For this industry, this challenge is even more complex. A highly regulated environment combined with a diverse set of customers means that delivering real brand engagement across geographical regions is a tough nut to crack.

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Topics: Digital, Creative Production, Transcreation, Sourcing, Language, Legislation, global advertising, pharma marketing, healthcare marketing, lifesciences, Marketing Efficiency, Procurement