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Marketing and Procurement: How to create a powerful partnership?

Posted by Charlotte Smith on 13-Apr-2018 06:59:18

Navigating the many challenges of today’s marketing landscape has certainly tested marketer’s ability to deliver value and be seen as a key contributor to the bottom-line.

Yet, the past twelve months has seen brand marketers and agencies struggle to deal with issues around a lack of transparency and trust when it comes to data and value. With marketing often the largest indirect spend category in a business and budgets tightening, the pressure is on for marketing to achieve more with less while still being as innovative and efficient as possible.

So where to start? With marketing departments looking externally for expertise to help them meet the demands of both their customers and the business, how can they successfully balance innovation and creativity at a reasonable cost while delivering greater marketing effectiveness? Cue procurement.

While the two functions can often sit on opposing sides of the same fence, procurement’s analytical skills and strategic process driven decision-making is what marketers need to support them in the hunt for greater value. So how do we bridge the gap between the two functions and ensure stronger marketing and procurement alignment?

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Topics: Marketing Efficiency, Marketing, marketing services, marketing effectiveness

Global vs local: navigating tough challenges in pharma marketing

Posted by Chazz Chugh on 18-Dec-2017 12:58:47

In collaboration with pharmaphorum  

For this industry, this challenge is even more complex. A highly regulated environment combined with a diverse set of customers means that delivering real brand engagement across geographical regions is a tough nut to crack.

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Topics: Creative Production, Sourcing, Transcreation, Digital, Marketing Efficiency, healthcare marketing, lifesciences, Language, Legislation, global advertising, pharma marketing, Procurement

Commercial drone delivery re-shaping supply chain efficiency

Posted by Jade Rolls on 06-Oct-2017 04:31:09

Tech giants, major retailers and logistic companies alike have dubbed drones the future of e-commerce fulfilment. With the likes of Amazon, Google, UPS, JD.com, DHL and other retail and logistic companies around the world all testing drone delivery services and systems. 

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Topics: Efficiency, Marketing Efficiency, Supply Chain Efficiency, Retail