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Staying ahead - The Digital Transformation of Product Launches

Posted by Chazz Chugh on 01-Aug-2018 16:58:48

In association with pharmaphorum  

The pace of change in pharmaceutical research and development (R&D) has accelerated enormously, changing the face of how innovative new treatments come to market and shortening how long they have before a competitor arrives.

At the same time, digital technology means pharmaceutical product launches can use multi-channel marketing to produce communications which can be rapidly deployed as well as tailored to the needs of diverse target audience groups.

Whilst multi-channel marketing makes launches faster, more integrated and targeted, it also makes them much more complex.

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Topics: Digital, Creative Production, Sourcing, Legislation, pharma marketing, healthcare marketing, lifesciences, social media, channel marketing, marketing services, integrated marketing, HCP, marketing and communications, brand marketing, marketing effectiveness, edetailing, teva, boeringer ingleheim, phamaceutical