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Staying ahead - The Digital Transformation of Product Launches

Posted by Chazz Chugh on 01-Aug-2018 16:58:48

In association with pharmaphorum  

The pace of change in pharmaceutical research and development (R&D) has accelerated enormously, changing the face of how innovative new treatments come to market and shortening how long they have before a competitor arrives.

At the same time, digital technology means pharmaceutical product launches can use multi-channel marketing to produce communications which can be rapidly deployed as well as tailored to the needs of diverse target audience groups.

Whilst multi-channel marketing makes launches faster, more integrated and targeted, it also makes them much more complex.

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Topics: Creative Production, Sourcing, Digital, healthcare marketing, lifesciences, Legislation, pharma marketing, social media, marketing services, integrated marketing, HCP, marketing and communications, brand marketing, marketing effectiveness, channel marketing, teva, phamaceutical, edetailing, boeringer ingleheim