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Print management - challenges and approaches 2016

Posted by Marketing on 17-Aug-2016 08:10:01

Although print is still recognised as a significant spend for most companies or brands, it is a little less-known fact that the medium also has one of the highest saving potentials of any spend category.

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Topics: Creative Production, Sourcing

Disruptive POS without the disruption

Posted by Chazz Chugh on 17-Aug-2016 07:56:14

Retail channels are becoming unified, and the role of the physical store is changing. Visual communication is becoming more important, and budgets are being squeezed.

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Topics: Creative Production, Sourcing, Transcreation

Centralising production for effective execution

Posted by Marketing on 17-Aug-2016 07:55:13

Technology has advanced to a point where global asset management, online approvals, electronic ordering, real-time cost/workflow tracking and reporting has made centralised production a viable and effective way to ensure global brand standards.

It has allowed businesses to maximise efficiencies, reduce costs, improve reporting data and open up the field of creative resources for their brands.

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Topics: Creative Production, Sourcing