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The Changing Face of Retail Marketing

Posted by Chazz Chugh on 02-Aug-2018 08:42:05

In association with Retail Week

The retail sector is changing at breakneck speed – with the decline of the local high street, the unstoppable rise of ecommerce and increasingly technology-enabled customers, retailers are having to work harder than ever to win spend and loyalty from shoppers.

Against this backdrop, how retailers market to their customers has pivoted significantly in recent years.

Long gone are the days of the print advert and Christmas campaign being enough to stay front of mind. The importance nowadays lies with businesses being unique and differentiating themselves from their competitors, utilising data to create true personalisation and providing added value that creates an all-encompassing experience for the consumer.

But with so many different marketing channels and platforms to utilise, and new tech advancements happening daily, how do retailers decide which avenues to focus on? And how can businesses keep a cohesive brand message when communicating with customers across multiple touchpoints and countries?

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Topics: Creative Production, Sourcing, Digital, social media, marketing services, integrated marketing, marketing and communications, brand marketing, marketing effectiveness, channel marketing, influencer marketing, campaign management, shopper marketing, technology, FMCG, brand activation, unilever, l'oreal, customer experience