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Global vs local: navigating tough challenges in pharma marketing

Posted by Chazz Chugh on 18-Dec-2017 12:58:47

In collaboration with pharmaphorum  

For this industry, this challenge is even more complex. A highly regulated environment combined with a diverse set of customers means that delivering real brand engagement across geographical regions is a tough nut to crack.

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Topics: Digital, Creative Production, Transcreation, Sourcing, Language, Legislation, global advertising, pharma marketing, healthcare marketing, lifesciences, Marketing Efficiency, Procurement

Symbolising culture

Posted by Marketing on 12-Sep-2016 09:51:20

The meaning of subtle symbols like smiles and colours varies between Asian and Western cultures. Marketers would be wise to keep these distinctions in mind when launching global campaigns. 

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Topics: Creative Production, Transcreation

Lost in Transcreation

Posted by Marketing on 08-Sep-2016 05:51:20

When it comes to symbols, the smile reigns supreme. Its one connotation — happiness — is undisputed the world over. Yet despite the smile’s universal appeal, research suggests that culture affects our perceptions of it in unexpected ways.

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Topics: Transcreation, Creative Production

Transcreation helps ideas travel around the world

Posted by Marketing on 17-Aug-2016 08:10:38

In today’s global market more and more brands are seeking to communicate with audiences in different cultures.

So, how can any brand ensure that their campaign is delivered well in different countries first time?

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Topics: Transcreation, Creative Production

Disruptive POS without the disruption

Posted by Chazz Chugh on 17-Aug-2016 07:56:14

Retail channels are becoming unified, and the role of the physical store is changing. Visual communication is becoming more important, and budgets are being squeezed.

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Topics: Transcreation, Creative Production, Sourcing